Star Wars at a Crossroads: A 10-Year Retrospective and the End of the Kennedy Era
After a decade of divisive decisions and leadership struggles, Star Wars is finally getting a major shakeup at Lucasfilm. With new creative leadership taking charge, the galaxy far, far away might finally be ready to rediscover what made it special in the first place.
As a massive cinema enthusiast and someone who literally grew up watching the legends of the Jedi fight across the galaxy, the last few days have been nothing short of a total whirlwind for me. Between diving deep into a 10-year retrospective look back at The Force Awakens and the absolutely massive news regarding the leadership changes at Lucasfilm, it genuinely feels like the "Galaxy Far, Far Away" is finally finding its footing again after years of stumbling around in the dark.
In my view, and this is something I truly believe in - "Spirit is more important than score." For way too long now, Star Wars has felt like it was chasing the score (those box office numbers, the merchandise sales, the Disney+ subscriptions) while completely losing touch with its actual spirit - the heart and soul that made us fall in love with this universe in the first place. So let me break down where we've been, where we are now, and talk about the massive shift that just happened which has honestly given me hope for the first time in years.
1. Looking Back: Was 'The Force Awakens' a Masterpiece or Just a Mirage?
I recently watched this incredible 10-year retrospective by The Gold Man on YouTube, and man, it really made me realize just how much of a mystery box that entire era of Star Wars actually was. Back in 2015, when The Force Awakens hit theaters, the hype was absolutely unreal. I remember the feeling - it was the pinnacle of childhood for so many of us. We were finally getting new Star Wars movies! The original cast was returning! It felt like magic.
But looking back now with a more tech-focused, analytical lens - the kind you develop when you're studying computer science and learning to break down systems and patterns - the cracks in that shiny surface become painfully visible. It's like debugging code that looked perfect at first glance but falls apart when you actually try to run it.
The Massive "No-Plan" Problem
The biggest, most frustrating takeaway from that retrospective is that there was literally no roadmap. No master plan. No design document. J.J. Abrams set up these massive, intriguing questions - things like Rey's mysterious parentage, why Luke Skywalker vanished and abandoned everyone, who Snoke really was, what the actual state of the galaxy was - all without actually having ANY answers planned out beforehand.
This is like starting to code a major project without any architecture planning. You just start writing functions without knowing how they'll connect. The result? The sequel trilogy ended up feeling less like a cohesive, planned-out story and more like an actual argument between different directors. J.J. sets things up, Rian Johnson tears half of it down and goes in a completely different direction, then J.J. comes back and tries to course-correct by essentially ignoring the middle chapter. It's messy, it's disjointed, and it shows.
From a project management perspective (and yeah, I'm applying my CS knowledge here), this would never fly in any professional software development environment. You need planning. You need documentation. You need everyone on the same page before you start building. The sequel trilogy failed at this most basic level.
Character Wins and Major World-Building Losses
Now, it wasn't all bad. There were definitely some wins:
Kylo Ren: He still stands out as genuinely the best character to come out of the sequel trilogy, and honestly one of the most interesting Star Wars characters period. His internal struggle to "kill the past" because he felt genuinely rejected and abandoned by his parents - that's peak storytelling right there. Adam Driver absolutely killed it in that role. The conflict felt real, the emotions felt raw. That's what good character work looks like.
The World: But here's where things fell apart completely. Because Disney was so incredibly afraid of repeating the "politics" of the Prequel trilogy (which, honestly, I think they misunderstood - the politics weren't the problem, the dialogue was), they basically erased way too much world-building. The galaxy felt weirdly small and empty. We didn't even really know what the New Republic actually stood for, what it represented, what its systems were - before it was literally blown up in The Force Awakens!
Think about that for a second. The entire New Republic - the thing our original heroes fought for across three movies - gets destroyed, and we as the audience have absolutely zero emotional connection to it because the movie never bothered to make us care about it first. That's just bad storytelling. It's like deleting a major database without backing it up first - you can't get back what you never properly established.
The First Order just kind of... exists. Where did they come from? How did they get so powerful? Why does the galaxy just accept them? These questions never get satisfactorily answered because the movies were too busy trying to recreate the "feeling" of the Original Trilogy instead of building their own unique world.
2. The Big News: Kathleen Kennedy Finally Steps Down
If you somehow haven't heard the absolutely massive news that dropped just two days ago, you might want to sit down for this one: Kathleen Kennedy is officially stepping down as President of Lucasfilm. After 14 long years of leading the charge - years filled with both massive financial success (let's be real, Disney made bank) and incredibly deep creative division among the fanbase - she is finally moving into a different producing role.
For many fans, myself included, this genuinely feels like the end of an era. An era that, if I'm being completely honest, was filled with as many frustrations as it was with moments of brilliance. Sure, we got Rogue One (which was amazing), The Mandalorian (which saved Star Wars on streaming), and Andor (which showed us what truly mature Star Wars storytelling could look like). But we also got the messy sequel trilogy, the complete disaster that was the handling of The Rise of Skywalker, and numerous cancelled or troubled projects that never saw the light of day.
The New Guardians: Filoni and Brennan Take the Wheel
Taking the helm now is a "dual-leadership" team, and honestly, this setup has me genuinely excited for the future of Star Wars in a way I haven't been in years:
Dave Filoni: He's been named as President and Chief Creative Officer of Lucasfilm. For those who don't know, Filoni is literally the protégé of George Lucas himself. He worked directly under Lucas on The Clone Wars animated series. He understands the deep lore, the mythology, the symbolism. He gets the "spirit" that I always talk about - that ineffable quality that makes Star Wars feel like Star Wars rather than just another sci-fi property.
Filoni proved himself with The Clone Wars, continued that with Rebels, and then brought that understanding to live-action with The Mandalorian and Ahsoka. The man knows how to tell stories in this universe while respecting what came before. He understands that you can introduce new characters and ideas without tearing down the old ones.
Lynwen Brennan: She'll be handling the business side of things as Co-President. This is actually brilliant because it lets Filoni focus entirely on the creative side - the stories, the characters, the world-building - without getting bogged down in the corporate and business decisions. It's a smart division of labor that plays to each person's strengths.
According to various reports, this transition hasn't been sudden at all. Apparently, this has been in the works for nearly two years behind the scenes. They wanted to ensure a smooth transition, keep Disney's stock stable (because corporate overlords), and most importantly, actually make the fans happy again - which is something that's been severely lacking.
3. Why This Actually Matters for the Future of Star Wars
For way too long now, Star Wars has felt like it needed constant "watering" - endless fan service, constant callbacks and references to the Original Trilogy, soft reboots disguised as sequels - just to survive and stay relevant.
Become self-sufficient. Build something strong enough to stand on its own without constant external validation and support. And with Dave Filoni finally in charge of the creative direction, I genuinely think the Star Wars franchise is finally trying to become that.
Moving Toward Self-Sustaining Stories
What I mean is this: the franchise is finally moving toward a space where the stories can be strong enough to stand completely on their own merits. They won't need to constantly rely on nostalgia, "mystery boxes" that never pay off, or bringing back legacy characters just to get people in seats. The stories themselves will be compelling enough to keep us interested and invested.
Look at what Filoni has already accomplished. The Clone Wars took a much-maligned era of Star Wars (the Prequels) and actually made people care about it by telling genuinely great stories within that framework. Rebels introduced us to an entirely new crew that we grew to love just as much as the originals. The Mandalorian gave us a protagonist whose face we literally couldn't see for most of the first season, and yet we were completely invested in his journey.
That's the kind of storytelling Star Wars needs going forward. Stories that trust the audience, that build their own mythology while respecting the established lore, that introduce new characters we actually care about rather than just retreading the same ground over and over.
What This Means for Upcoming Projects
With this leadership change, I'm particularly interested in how the upcoming slate of Star Wars projects will be handled. The Mandalorian & Grogu movie coming in 2026 is going to be a major test case. It's the first theatrical Star Wars movie since The Rise of Skywalker bombed critically (even if it made money), and it's being developed under this new creative leadership structure.
If Filoni can bring the same quality to the big screen that he's brought to streaming, if he can tell a story that works both for hardcore fans and casual moviegoers, if he can prove that Star Wars movies can be creatively successful without just being nostalgia-bait - that will be huge. That will set the tone for everything that comes after.
There are also rumors and reports about other projects in development - a Rey movie, Dawn of the Jedi stuff, potential Old Republic content. How Filoni and his team approach these, whether they learned the lessons from the sequel trilogy's failures, will determine whether Star Wars can truly reclaim its position as the premier space opera franchise.
4. The Bigger Picture: What This Means for Cinema and Franchises
Stepping back and looking at the bigger picture here, we're actually witnessing something pretty significant in how major cinema franchises are being run. This shift from "corporate-led" decision making to "creative-led" leadership is potentially a massive win for anyone who genuinely loves good storytelling.
For too long, major franchises have been run by executives whose primary concern is quarterly earnings reports and shareholder value. Don't get me wrong - businesses need to make money, I get that. But when the only concern is profit, when creative decisions are made based purely on market research and focus groups rather than what actually makes for good storytelling, you end up with safe, boring, paint-by-numbers content that satisfies no one.
The Marvel Comparison
We can see this same struggle happening over at Marvel too. They're dealing with superhero fatigue, declining box office returns, and a general sense that the MCU has lost its way post-Endgame. Why? Because they've been operating on a corporate-driven model of "content for content's sake" rather than focusing on quality storytelling.
Kevin Feige is a producer, yes, but he's also someone who genuinely loves and understands these characters and stories. When he's given creative control and isn't being forced to churn out endless content to feed Disney+, the quality shows. Look at Guardians of the Galaxy Vol. 3 - James Gunn was given creative freedom to tell the story he wanted, and it was genuinely great.
The Lesson for Future Franchises
The lesson here, which I think more studios need to learn, is this: put creatives in charge of creative decisions. Let people who understand and love the material make the important calls about story, character, and world-building. The business people can handle the business side - marketing, distribution, budgets - but they shouldn't be dictating creative choices.
When you let artists be artists, when you trust storytellers to tell stories, you generally get better results. Yes, there's financial risk involved. Yes, not every creative decision will work out. But the alternative - the safe, corporate-approved, focus-grouped-to-death content we've been getting - isn't working either. It just takes longer to fail.
Final Thoughts: A New Hope (Pun Intended)
Look, I know I'm being cautiously optimistic here, and maybe I'm setting myself up for disappointment. Trust me, as someone actively trying to break into the tech industry, constantly applying for jobs as a software developer or data analyst, I understand the importance of tempering expectations and being realistic about outcomes.
But at the same time, I can't help but feel genuinely hopeful about this change. Dave Filoni has earned the benefit of the doubt. He's proven time and time again that he understands Star Wars on a fundamental level. He gets the mythology, the themes, the heart of what makes these stories resonate with people across generations.
We're seeing a massive shift happening in real-time. The old guard is stepping aside, and a new generation of storytellers who grew up loving these franchises are finally getting the chance to shape their future. Whether it's Filoni with Star Wars, or James Gunn taking over DC, or the various changes happening across the entertainment industry, there's a sense that things might actually be moving in the right direction.
I'll definitely be tracking how Filoni handles the Mandalorian & Grogu movie very closely. I'll be paying attention to how the other announced projects develop. I'll be watching to see if this really does represent a fundamental shift in how Lucasfilm operates, or if it's just rearranging deck chairs while the ship continues in the same direction.
But for the first time in years, I'm actually excited about the future of Star Wars. I'm hopeful that we'll get stories that matter, characters we care about, and a galaxy that feels truly alive and worth exploring again.
And hey, if it doesn't work out? At least we'll always have The Mandalorian and Andor to rewatch. That's more than we had a few years ago.
May the Force be with us all as we head into this new era. We're going to need it.
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What do you think about these changes at Lucasfilm? Are you as hopeful as I am, or are you taking a wait-and-see approach? Let me know in the comments below, and may the Force be with you!
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